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Showing posts with label Black hat SEO. Show all posts
Showing posts with label Black hat SEO. Show all posts
Tuesday, 15 October 2013
SEO Chapter # 1 Lecture # 3

SEO Chapter # 1 Lecture # 3

Look  at the Google and SEO relationship:
                                                                  

With the launch of the Google search Engine,the SEO process became more complex.it was developed to ensure better and more accurate indexing as well as identifying the misuse of search engine optimization statics such as keywords stuffing , which refer including irrlative keyword in a webpage to mislead, to search engine crawlers.The Google started to refine the search technology by adding more factors for indexing and ranking websites for example Off -page Optimization factors includes external links to website,and On-page Optimization factors pertain to the website structure and content.

Apply SEO to a website:
                                                     

The correct and standard use of Search Engine Optimization(SEO) techniques, which is known as White Hat SEO,Help put your website link at the top of search results.Subsequently, this drives more traffic to your website and produce higher rankings.On other hand,misusing search Engine Optimization techniques may negatively impact the site's indexing and ban it from appearing in search engine results,which is Known as Black Hat SEO.

                        Back to lecture # 2                                          Continue to Lecture # 4 


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